Introduction

Through the power of APIs, product managers can unlock several ways to drive innovation and business opportunities, including enabling integrations, creating new products, experimenting with new technologies, partnering with other companies, and gaining insights into user behaviour. This is critical in today’s highly competitive, connected and rapidly changing business environment. The ability to innovate and adapt is crucial for the long-term success of any product or business - and APIs play an essential role in enabling this. This ebook dives into the real world of API business models and the API products that come through them. Here, we will estimate and explore each potential monetisation model based on their industry presence and dig deep into their case for API product growth. But before we start, let’s take a step back and look at the evolution of API products and what it takes to design, launch and scale new programs.